Having transcended and abandoned their heavy metal and deathcore roots, Bring Me The Horizon have unleashed ‘That’s The Spirit’ (2015) – arguably a complete reinvention of their distinct, firmly established sound. This potent and groundbreaking album has launched them seamlessly into new and controversial territory. Undoubtedly, this is a pivotal and career defining album for the band which will hurl them further into the mainstream spotlight than 2013’s release of Sempiternal. Despite alienating a few older fans that aren’t all too keen on the bands progression over the past few years, ‘That’s The Spirit’ is impressive to say the least. Bring Me have proved themselves to be audacious and fearless contenders with the potential to headline major festivals and sell out consecutive Arena shows around the world!
Upon listening to the album, the first thing any die-hard Bring Me fan will recognise are the complete lack of Oli Sykes trademark aggressive screams and well, lets face it, any trace of their deathcore/metalcore roots. Appearing to have progressed from one extreme to the other, the album couldn’t be more drastically different from early albums such as the likes of Suicide Season (2008) and There Is A Hell (2010). The album definitely appeals to the majority and a much more mainstream audience with anthem like and radio friendly tracks such as Drown. There’s definitely a clear Linkin Park/Muse vibe and influence throughout.
The 2013 release of ‘Sempiternal’ saw Bring Me The Horizon confidently juggling both metal and mainstream rock/pop music. Tracks from their new album such as Avalanche and Follow You foreground their complete separation from their trademark metal sound and establish Sykes use of constant clean vocals as opposed to his harsh raucous yells and screams fans are all too familiar with. They sound pretty refined on the album but it’ll be interesting to hear how they sound live. Under the influence of Jordan Fish, both songs incorporate anthem styled grand choruses using heavy and pulsating synth. There has been a definite move from moshpit to radio friendly. Don’t get me wrong – it’s brave and admirable of the band to venture into such new territory and explore new styles but is ‘That’s The Spirit’ too safe, too simple? That said, it’ll definitely appeal to a lot more people and gain them even more recognition.
The electronics which distinguished Sempiternal feature predominantly on this album through songs such as Throne and the title track Doomed. Both songs are heavily saturated with pulsating synth and synth is the first thing you hear from both tracks meaning there is much less focus on heavy guitar riffs within this album. Sykes lyrics have always been noteably aggressive, blunt and memorable and this can be seen in the “true friends stab you in the front” of True Friends and “there’s a voice in my head, says i’m better off dead” of Happy Song. They’re simple but effective, you know exactly what Sykes is feeling as they are cutting and potent and get stuck in your head.
Undoubtedly, the album lacks the typical Bring Me aggressiveness found on Sempiternal and every previous album and the songs are built around arenas – but that’s not necessarily a bad thing. The band chose to self-produce the album meaning there was no compromising with producers, they’ve been able to create exactly what they wanted – powerful tracks with a massive impact.